Cereal brands are looking for unique and innovative ways to stand out and get their products noticed amongst the competition. There is much competition in this industry as the product is a popular one consumed by many and manufactured by many brands. Cereal boxes can be used as a platform to advertise the product and make the brand be seen as one worth buying from.
The packaging must be able to protect the product and give an image of quality before people get to the cereal. This can convince consumers to buy it as they think it is a good-quality cereal. On top of this the packaging design needs to engage consumers and be interesting so that they end up buying the product.
Interactive packaging can be considered here. This includes interactive elements that engage consumers and let them know about the brand and product. The following looks at cereal packaging as a platform for interactive customer engagement:
Get attention of consumer base
You can include interactive elements on the packaging design but first you need people to notice the product and be drawn to it. The packaging therefore needs to look appealing to the consumer base and be able to stand out prominently amongst the competition.
For instance if you are selling cereal products for kids, the packaging should be bright and include pictures of cartoon characters that can make eye contact with children. Interactive elements that will appeal to kids can be incorporated into the packaging design.
If the cereal is a healthy one that adults usually buy, you need to concentrate on making the packaging convey this. You can include an image of a healthy ingredient in the product and add colors like white or brown that let people know they will get a healthy product in the box. The interactive elements you include here should appeal to adults.
Therefore you need to design the box so that it gets noticed and include interactive elements on it that will appeal to your consumer base and which they will find interesting.
QR codes
QR codes are interactive and engaging and can be included on a cereal box. A QR code can be scanned with a smartphone and users can be led to exclusive and interesting online content. The user may be directed to the cereal brand’s official website.
If the cereal is for kids, you can direct them to exciting digital games that they can play. Adults can be directed to games appropriate for their age. The QR code may lead users to special promotions which adults can consider. QR codes are engaging and aid users in interacting with the brand beyond the physical cereal product.
The QR codes may lead consumers to TikTok challenges. This can drive user-generated content as well as organic sharing.
Interactive puzzles and content
The actual box can even be interactive and engaging. You can add puzzles, mazes, or even educational content on the custom cereal box. This can align with the preferences of your consumer base so that it excites them.
The packaging will be fun and entertaining and can convince people to buy the product so that they can do the puzzles. Different content like this can be included on the boxes which can convince people to want to buy the cereal again to do the next puzzle or read new educational content.
Some users may even keep the box due to its entertaining potential and even share it on social media helping promote the brand.
You can add instructions and designs the that have the packaging the customers cut out the parts and assemble them. Kids can be provided with fun hands-on activities like this.
Incentives
The packaging design can let people know the box contains incentives that are worth getting. You can add coupons, promotional offers, etc. in the box that give immediate value.
This can encourage people to want to buy the cereal and take advantage of the promotion. It can even encourage users to want to buy the product in the future. Therefore these incentives will also aid in promoting the brand and cereal product making people try it out and if they like it, they will want to buy it again.
The cereal packaging are able to make a brand stand out amongst the competition if the packaging is visually attractive and includes interactive elements that the consumer base will find engaging. Interactive features are able to encourage customers to engage with the packaging and find out about the brand and what it sells.
A deeper connection with customers can be developed when they engage with the brand even after the initial purchase. The packaging can excite children as well as adults when it includes entertainment stuff and important details letting people know the practical value of the cereal product and why they should buy it.